My Networking class recently hosted the sophomores in our school district, hoping to lure some of them to take our class next year. Each program in our school is also recruiting. My students thought it would be good if we could showcase our program. We decided on publishing a color brochure to give to the visitors. The students had some experience with Microsoft Publisher as had I. After some discussion, we came up with some ideas. They each took pictures of some of the projects we were working on, then we came up with a write up to add to it. When we put it all together, we showed it to our Director and he approved it, and also said that we should consider doing it for the other programs.
We added color pictures, articles on how our program certificate will help when they go on to college and a list of the schools that are affiliated with our school. I think the upcoming students were provided with enough information to keep them interested in our program.
Newsletters and brochures are a great way to sell a program or product. It is something that anyone can use in whatever career they choose.
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I never thought of using the newsletter as a recruitment tool! It is a great selling device. Also you seem to use it as great inclass project.
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